Simple, transparent pricing
Start free for 14 days. No credit card required. Pay-as-you-grow.
Starter
Perfect for small businesses getting started.
₹1,599 / mo
- 100 FREE WhatsApp Marketing Message Credits (One-Time Welcome Offer)
- WhatsApp Business API
- SMS Channel
- RCS Channel
- Omnichannel Platform
- Campaign Management
- Template Management
- API Access
- Basic Analytics
- Delivery Reports
- Email Support
Growth
Built for growing businesses.
₹2,999 / mo
- 250 FREE WhatsApp Marketing Message Credits (One-Time Welcome Offer)
- Everything in Starter
- Meta Flows
- Campaign Scheduler
- Webhook Integration
- Advanced Analytics
- Click Tracking
- Priority Support
- Up to 3 Team Members
Business
Designed for high-volume businesses.
₹5,999 / mo
- 500 FREE WhatsApp Marketing Message Credits (One-Time Welcome Offer)
- Everything in Growth
- Role-Based Access
- Dedicated Account Manager
- Premium Onboarding
- Custom API Integrations
- Advanced Reporting
- Up to 5 Team Members
Enterprise
Tailored for enterprise organizations.
Custom
- Everything in Business
- Unlimited Team Members
- Unlimited WhatsApp Numbers
- Dedicated Infrastructure
- White Label Deployment
- Enterprise APIs
- Dedicated Customer Success Manager
- Enterprise SLA
- 24×7 Priority Support
- Single Sign-On (SSO)
- Custom Integrations
Available channels in every plan: WhatsApp Business API · SMS · RCS Business Messaging
Platform subscription only. WhatsApp, SMS, and RCS messages are billed separately as per applicable pricing, pay only for the messages you use. see template pricing.
Pay only for what you send
Channel costs are billed separately from your platform subscription.
WhatsApp Business API
Meta-defined per-message template pricing
Marketing
Promotional messages, product launches, offers, and campaigns
India
₹1.0459 / message
Varies by country
Utility
Order confirmations, shipping updates, payment receipts, OTP
India
₹0.1616 / message
Varies by country
Authentication
OTP and one-time passwords for login and verification
India
₹0.1277 / message
Varies by country
Service (Free)
FREEReplies within 24hr customer-initiated conversation window
India
FREE
Within 24-hour service window
RCS Messaging
Rich messaging, per message type
| Type | Description | Rate |
|---|---|---|
| Basic Message | Plain text messages with simple suggested replies | ₹0.15 / message |
| Single Rich Card | One image/video with title, description & buttons | ₹0.18 / message |
| Carousel | Multiple scrollable rich cards in a single message | ₹0.18 / message |
| File / Video | Standalone file or video message | ₹0.18 / message |
| SMS Fallback | Auto-fallback when device doesn't support RCS | Standard SMS rate |
RCS currently supported for India. International RCS pricing on request.
SMS
Global SMS, per 160-character message
| Route / Destination | Type | Rate per SMS |
|---|---|---|
| India – DLT Transactional | Transactional | ₹0.18 / SMS |
| India – DLT Promotional | Promotional | ₹0.18 / SMS |
| India – DLT OTP | OTP | ₹0.15 / SMS |
| USA / Canada | Local | Contact sales |
| UK | Local | Contact sales |
| UAE / GCC | Local | Contact sales |
| Southeast Asia | Local | Contact sales |
| Rest of World | International | Contact sales |
India SMS requires DLT registration. International SMS rates quoted per route on request.
Optional Add-ons
Enhance any plan with optional add-on pricing.
| Add-on | Price |
|---|---|
| Additional Agent Seat | ₹499 / agent / month |
| Additional Team Member | ₹399 / member / month |
| AI Agent | Talk to Sales |
| Flow Builder | 2500 INR / month / upto 5 flows |
| White Label | Talk to Sales |
| Custom Integration | Talk to Sales |
Need help choosing? Talk to our team →