Simple, transparent pricing
Start free for 14 days. No credit card required. Pay-as-you-grow.
Starter
Perfect for small businesses getting started.
₹1,599 / mo
- 100 FREE WhatsApp Marketing Message Credits (One-Time Welcome Offer)
- WhatsApp Business API
- SMS Channel
- RCS Channel
- Omnichannel Platform
- Campaign Management
- Template Management
- API Access
- Basic Analytics
- Delivery Reports
- Email Support
Growth
Built for growing businesses.
₹2,999 / mo
- 250 FREE WhatsApp Marketing Message Credits (One-Time Welcome Offer)
- Everything in Starter
- Meta Flows
- Campaign Scheduler
- Webhook Integration
- Advanced Analytics
- Click Tracking
- Priority Support
- Up to 3 Team Members
Business
Designed for high-volume businesses.
₹5,999 / mo
- 500 FREE WhatsApp Marketing Message Credits (One-Time Welcome Offer)
- Everything in Growth
- Role-Based Access
- Dedicated Account Manager
- Premium Onboarding
- Custom API Integrations
- Advanced Reporting
- Up to 5 Team Members
Enterprise
Tailored for enterprise organizations.
Custom
- Everything in Business
- Unlimited Team Members
- Unlimited WhatsApp Numbers
- Dedicated Infrastructure
- White Label Deployment
- Enterprise APIs
- Dedicated Customer Success Manager
- Enterprise SLA
- 24×7 Priority Support
- Single Sign-On (SSO)
- Custom Integrations
Available channels in every plan: WhatsApp Business API · SMS · RCS Business Messaging
Platform subscription only. WhatsApp, SMS, and RCS messages are billed separately as per applicable pricing — pay only for the messages you use. see template pricing.
Pay only for what you send
Channel costs are billed separately from your platform subscription.
WhatsApp Business API
Meta-defined per-message template pricing
Marketing
Promotional messages, product launches, offers, and campaigns
India
₹1.0459 / message
Varies by country
Utility
Order confirmations, shipping updates, payment receipts, OTP
India
₹0.1616 / message
Varies by country
Authentication
OTP and one-time passwords for login and verification
India
₹0.1277 / message
Varies by country
Service (Free)
FREEReplies within 24hr customer-initiated conversation window
India
FREE
Within 24-hour service window
RCS Messaging
Rich messaging — per message type
| Type | Description | Rate |
|---|---|---|
| Basic Message | Plain text messages with simple suggested replies | ₹0.15 / message |
| Single Rich Card | One image/video with title, description & buttons | ₹0.18 / message |
| Carousel | Multiple scrollable rich cards in a single message | ₹0.18 / message |
| File / Video | Standalone file or video message | ₹0.18 / message |
| SMS Fallback | Auto-fallback when device doesn't support RCS | Standard SMS rate |
RCS currently supported for India. International RCS pricing on request.
SMS
Global SMS — per 160-character message
| Route / Destination | Type | Rate per SMS |
|---|---|---|
| India – DLT Transactional | Transactional | ₹0.18 / SMS |
| India – DLT Promotional | Promotional | ₹0.18 / SMS |
| India – DLT OTP | OTP | ₹0.15 / SMS |
| USA / Canada | Local | Contact sales |
| UK | Local | Contact sales |
| UAE / GCC | Local | Contact sales |
| Southeast Asia | Local | Contact sales |
| Rest of World | International | Contact sales |
India SMS requires DLT registration. International SMS rates quoted per route on request.
Optional Add-ons
Enhance any plan with optional add-on pricing.
| Add-on | Price |
|---|---|
| Additional Agent Seat | ₹499 / agent / month |
| Additional Team Member | ₹399 / member / month |
| AI Agent | Talk to Sales |
| Flow Builder | 2500 INR / month / upto 5 flows |
| White Label | Talk to Sales |
| Custom Integration | Talk to Sales |
Need help choosing? Talk to our team →